It's a four-season wearable sleep bag for baby in Australian merino wool that promises to regulate body temperature, wick away moisture and last until age 2 in place of those dangerous things called blankets. And there's Clean Bee Baby, an eco-friendly cleaning service for strollers and car seats. It's an infant hat with a soft wedge built in to battle flat head syndrome. More than a few moms-to-be were befuddled as they walked the crowded show floor, some with exhausted husbands in tow, at a cavernous pier just off the West Side Highway. Making sense of maternity and baby gear these days isn't easy, so Pope may just get her shot.

'There's Rachael Ray for cooking and Rachel Zoe for style, but who in motherhood? That's my dream,' said the affable mom of three as she signed copies of her pregnancy guide, 'Mommy IQ,' showed off her maternity clothing line and chatted up fans Saturday at the New York Baby Show. NEW YORK (AP) - Amid the purveyors of belly casts and placenta pills, sonogram art and cord banks at a recent baby gear extravaganza stood a smiling Rosie Pope, pregnancy advice guru, mommy concierge to the rich and, with any luck, the Martha Stewart of maternity.

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